Little Green Steps to waste less!

This is one of a series of posts for readers interested in the MARC Solid Waste Management District’s grant program.

lgskcpt_FTR-320x180In 2011, Kansas City Public Television (KCPT) received grant funding to develop the “Little Green Steps” campaign. The key message of the campaign is to demonstrate how just a few simple actions can help keep waste out of landfills.

The campaign consists of five 30-second vignettes using children to demonstrate how to take positive action through simple, daily choices: Play it Again, Bring Your Own, Get in the Loop, Pack Smart and Sort it Out. In addition to the video campaign, KCPT also developed a companion website where kids can create and submit their own waste reduction videos, learn more about waste reduction, and play waste reduction games.

The project earned KCPT a Mid-America EMMY in 2012 for Public Service Announcements. Visit Little Green Steps to watch the videos, play games and learn easy ways to reduce waste.

 

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