This is one of a series of posts for readers interested in the MARC Solid Waste Management District’s grant program.
In 2011, Kansas City Public Television (KCPT) received grant funding to develop the “Little Green Steps” campaign. The key message of the campaign is to demonstrate how just a few simple actions can help keep waste out of landfills.
The campaign consists of five 30-second vignettes using children to demonstrate how to take positive action through simple, daily choices: Play it Again, Bring Your Own, Get in the Loop, Pack Smart and Sort it Out. In addition to the video campaign, KCPT also developed a companion website where kids can create and submit their own waste reduction videos, learn more about waste reduction, and play waste reduction games.
The project earned KCPT a Mid-America EMMY in 2012 for Public Service Announcements. Visit Little Green Steps to watch the videos, play games and learn easy ways to reduce waste.