“Our trash could go on to live whole new life and serve a valuable purpose, if only more people would give it a chance.”
Can an ordinary plastic bottle aspire to become something bigger? A new public service advertising campaign introduced by the Ad Council and Keep America Beautiful, encourages people to recycle and give their garbage another life. The ad creates an emotional connection to recycling by chronicling the journey of a plastic bottle that has dreams to see the ocean. The bottle realizes that dream by becoming part of a park bench made out of recycled plastic.
According to the U.S. Environmental Protection Agency’s recently released figures, just under 35 percent of people across the nation recycle. Keep America Beautiful hopes this ad will inspire those individuals who do not recycle regularly to change their habits.