How much does a typical American family throw out in a week?

Do you know how much of your weekly household waste could be diverted from the landfill? The Glad Products Company recently took a closer look at eight diverse U.S. families as part of a public service campaign on household waste awareness, and the visual is rather eye-opening.

In a photographic study titled “Waste in Focus,” photojournalist Peter Menzel and writer Faith D’Aluisio interviewed each of the families and sorted one week’s worth of household trash and recycling. The photos feature each family surrounded by items destined for the landfill or the recycling or compost bin.


The families, each with four members, live in Atlanta, New York City, Phoenix and San Francisco and are of different backgrounds and ethnicities. While this was not an exercise to compare the families to one another, there are a few interesting takeaways from the project:

  • The average amount of waste generated was 36.3 pounds for the week. Of that, 55 percent was destined for the landfill and 45 percent was a combination of recyclables and compostables.
  • The New York City families generated less waste; averaging 25 pounds for the week.
  • The San Francisco families averaged a 91 percent recycling rate. This is not surprising since San Francisco residents are required to separate their food waste for compost pickup rather than put it into trash destined for landfill.

Find out more about the project, view the photos and read each family’s story by visiting WasteinFocus. The site, in partnership with Keep America Beautiful, also includes a quiz and tips that can help you and your family reduce waste at home.

I want to be recycled

“Our trash could go on to live whole new life and serve a valuable purpose, if only more people would give it a chance.”

Can an ordinary plastic bottle aspire to become something bigger? A new public service advertising campaign introduced by the Ad Council and Keep America Beautiful, encourages people to recycle and give their garbage another life. The ad creates an emotional connection to recycling by chronicling the journey of a plastic bottle that has dreams to see the ocean. The bottle realizes that dream by becoming part of a park bench made out of recycled plastic.

Image of a plastic bottle sitting in front of a park bench, from Keep America Beautiful campaign.

According to the U.S. Environmental Protection Agency’s recently released figures, just under 35 percent of people across the nation recycle. Keep America Beautiful hopes this ad will inspire those individuals who do not recycle regularly to change their habits.

Visit IWantToBeRecycled to get a behind-the-scenes look at how trash can be transformed through recycling. Visit RecycleSpot to learn more about what you can do locally.